Everything about Invitation To Treat totally explained
In the
contract law of
common law jurisdictions, an
invitation to treat (
invitation to bargain in the U.S.) is an action by one party which may appear to be a contractual
offer but which is actually inviting others to make an offer of their own. The distinction is important because if a legitimate contractual offer is accepted by another, a
binding contract is immediately formed and the terms of the original offer can't be further negotiated without both parties' consent. An invitation to treat may be seen as a request for expressions of interest.
The clearest example of an invitation to treat is a
tender (or bidding in the U.S.) process. This was illustrated in the case of
Spencer v Harding (1870) LR 5 CP 561, where the defendants offered to sell by tender their stock and the court held that they hadn't undertaken to sell to the person who made the highest tender, but were
inviting offers which they could then accept or reject as they saw appropriate. In certain circumstances though, an invitation for tenders may be an offer. The clearest example of this was seen in
Harvela Investments Ltd v Royal Trust of Canada (CI) Ltd [1986] AC 207, where the defendants had made it clear that they were going to accept the highest tender; the court held that this was an offer which was accepted by the person who made the highest tender and that the defendants were in breach of contract by not doing so.
An
auction may be more ambiguous. Generally an auction may be seen as an invitation to treat, with the property owner asking for offers of a certain amount and then selecting which to accept as illustrated in
Payne v Cave (1789) 3 TR 148. However, if it's stated by the owner that there's no reserve price or that there's a reserve price beyond which offers will be accepted then the auction is most likely a contractual offer which is accepted by the highest bidder; this was affirmed in the
Court of Appeal in
Barry v Davies [2000] 1 WLR 1962.
A shop owner displaying their goods for
sale is generally making an invitation to treat (
Pharmaceutical Society of Great Britain v Boots Cash Chemists [1953] 1 QB 401). They are not obliged to sell the good to anyone who is willing to pay for them, even if additional signage such as "special offer" accompanies the display of the good. (But see
bait and switch.) This distinction was legally relevant in
Fisher v Bell [1961] 1 QB 394, where it was held that displaying a
flicknife for sale in a shop didn't contravene legislation which prohibited offering for sale such a weapon. The distinction also means that if a shop mistakenly displays a good for sale at a very low price it isn't obliged to sell it for that amount
(External Link
).
Generally,
advertisements are invitations to treat, so the person advertising isn't compelled to sell to every customer. In
Partridge v Crittenden [1968] 1 WLR 1204, it was held that where the appellant advertised to sell wild birds, wasn't offering to sell them. Lord Parker CJ commented that it didn't make "business sense" for advertisements to be offers, as the person making the advertisement may find himself in a situation where he'd be contractually obliged to sell more goods than he actually owned. In certain circumstances however, an advertisement can be an offer, a well known example being the case of
Carlill v Carbolic Smoke Ball Company [1893] 1 QB 256, where it was held that the defendants, who advertised that they'd pay anyone who used their product in the prescribed manner and caught the flu £100 and said that they'd deposited £1,000 in the bank to show their good faith, has made an offer to the whole world and were contractually obliged to pay £100 to whoever accepted it by performing the requested acts.
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